2011-01-24
Colorful advertising �C advertising words exploring the art of winning--final reports of the research study report _ Bao Yuzhai
Categories: excellent compositions and colorful art of advertising �C advertising WINS seven grade six class "advertisements" team: team leader: Yao Yazhen members: Yao Ruping Ting tsai both Deng Pingping instructor: Bao Guofu ad is a flashing bright star in the art world. But advertising is advertising in the center of heavy, fine finish. Message is indeed the art boutique, which is to attract consumers, shortcut to marketing a product.����It can sometimes make an unknown product, sold the world overnight, a Crown on the business, many have a sensation of archbishops. Advertising is like writing poetry in General, it will be extracted from the essence from the qianwantiao language. It burst out the phrase, impressive. Such as Nestl�� coffee: "taste good" language like subtle tasteless, ordinary couldn't be common in a Word, is widely known, became a mantra, visible advertisements of charm is very attractive.���� advertising design is not just limited to only one, but a "creative", assuming that advertisements only one way, as dry as dust will put it on a dead end; message several rhetorical devices, casting a colorful world. Next we ad words gathered for some time, according to a certain type of summary introduction: first, imply that look nice advertisements "buy only, not your selection. "The simplicity of a Word, no flowery phrases to decorations, just plain word of light, such as water, but bring out the psychological needs of consumers, the side hints at the quality of the products and prices. Everyone is striving for perfection, pursuit of quality, think price is the heart of your "ideal". But it misses the point: your not good quality, cheaper is not necessarily the quality is low. Only good quality, without caring about its price. Nice ads but also gave us another open door of wisdom. Another example of "fight, men target, Mac men's clothing. "This is a bit big men's message," hard "itself is the male pursuit, seizing the men of" strength ", adding to their faith. Struggle, together with "PA" seem more powerful macros, one suit suggests giving confidence in man, is a classic. Coupled with the character of the men and women are worlds apart, man's character is upright and unyielding, PA. Can happen to men's brand name, but it exactly, and meets the man of taste. Quality and therefore it cannot be compared. "Different requirements, selection of the same" (announcing a rooster capsules) requirements of the world there are countless, dazzling. Each request has a balance. There is a target. But qiantiaowan of the "requirements" will still be "the same choice." Zhen Jinji capsule is required, became the heart of "Idol."���� suggesting that advertising is not straight, but reveals after a general theme, exploring the human imagination, and indicates the quality of the product, if this is a double benefit. Second, the pun "brain easily" message believed to have a household name, its message is how bang Ah--"read easily, test won one chip". It reflects both the product and don't have a deep, to wherever the students, future forward to help to the motherland. Touched by how many students, were welcomed by the students. And now the parents put their hope, their hopes in the child's body, looking child "Jackie Chan, Phoenix". To the children of the burdens far more than their hearts desire. Children learn easily have become the "ideal", and heavy on the ad words are among the "reality". This message also captures the era of "defect", this "free agent" inject parents children, giving the children's Liberation space, and inadvertently "display" out of parents ' educational methods. And sell their products. Three tests the phrase really is three in one fell swoop. After all relaxed, spacious space are the children the best development stage, "exam won one chip". Celebrity toothpaste advertisements: "hall dedicated to lovers in the world. "Reading fluency and an aftertaste, thin to taste it. Friendship between a person's life is nothing more than the life of women know. However is not casual friends. Who's who happens to be "friends" shortcut. Rows of white teeth must be raised to appreciate, is a man of culture, friends naturally joining your ranks. While aroused people's curiosity of love everyone, customers full sit. "Jin Xuan charm and natural beauty" reflects the quality of Jin Xuan shampoo, also reflects its charm, a pun on the word, there seems to be a charm attracting people, go deep. pun-advertising a pun on the word, and product features, and you're asked.����It is based on people's psychological needs to promote itself, this innovative ad words can elegantly promote their products. Third, the figurative "pedicel flower show, friends of youth"--pedicle Flower Shampoo. Personified pedicle flower, looks like a little girl full of vitality. Images depicting people's needs. Images of figurative meaning is "shampoo to be good friends, if you want to become a hair, you have to find dihua help; want to charm, pedicled spending such a level, buttering up ' her ' because she is good friends of youth. "This type of advertising to win people's pursuit. Make products sell faster. "In order to make your child smarter" Samsung brand colored pencils. Rough look at feel like there's nothing, a closer look at so: in the imagination of people, is a "God t" pictures "of surprise" from this moment on was born. Childhood children's imaginative rich in resources. You want to know how to mining, go to the store. Plus its the screen: 20 colored pencils, vacant, as the "ladder".����This message sets the parable of the, so-called, "flower" need "green leaf" accompany "a more perfect". Advertising image and attitude of color-rich, To a certain taste for metaphors of closeness. This message can be applied to the composition. It will be good for writing Companion.����And it's innovative new, elegant and refined, contained profound, enjoy endless aftertastes. Four rhyming scheme, such as ancient wells tribute wine advertising: "full hsi, jiufengzhiji Inn tribute", a taste of poetry, people love, from which you have written if there are well preserved, it is full. "Jin Xuan charm and natural beauty"--Jin Xuan shampoo, titles, and poetry of Yun-Mei. write the characteristics of the product. Proverbs written of "road tests a horse's strength, and horse power of God" while God is a bit exaggerated, but sufficient to meet the needs of consumers. "people clothes makeup, beauty light load," wrote the psychology of consumers. "Flying over unlimited, I have the song" feel so that consumers would like to give it a try.����"Loving mother, care for the whole family" show mother's hard work. In conclusion, the rhythm-oriented advertising attractive charisma. Rhyme words and poetic melodies and some of the same type advertising.����Let people have a taste of elegance, taste taste of poetry. Five, the feeling was that sentence be on everybody ' s "Lulu soy milk to drink, human truth" ads, ads and screen screen: give customers a sentimental feeling, coupled with the introduction of main products, ensure that open up markets. more recently, "healthy life from Ankang" TV ads, giving a guarantee of stability and sincere sense of trust. "Let your blood in someone else's heart pulse tube, touched by the Sun's life." this ad is sentiment and taste, enthusiastic, and not just dull aimlessly promoting blood donation. better increase the number of blood donors, but also to touch people's hearts. Also implies hope and expectations. "Parents are the child's best teacher", this advertising platform of Fujian are regulars, is already a familiar advertising language. The so-called "never go to the temple for nothing", precisely because it "only" attracts countless fan . Child falls, paradise of the first education was nothing more than "parents", children are still small, very strong ability to imitate, parents ' actions directly affect children. The advertisements talk to parents in the world with the mild language, and make himself famous.��������Sentimental advertisements there is tenderness of Italian Classics, heady, "even forget to return". Six, humor-humor, has great penetrating power of the arts, like be on everybody ' s products does not weaken. A good humorous ads often receive unexpected results. Funny, it makes people smile recognition and smile. For example, the sentence "communication fun, evolution" message, and make people more aware: how to communicate, in order to more easily. So as to achieve the desired results. Of course, this sentence can be seen that this is a "mobile phone" ads, wants a convenient communication, it is necessary to know "well-informed person". "It can stick all, apart from a broken drunk heart. "(Adhesive advertising) after watching, people have smiled, and indeed it did with flowery words to show off. Man's heart was broken and irreparable, clearly have the trust of customers. Humor in the real, true has been trusted. Is a high level of advertising. "Our fish pole looked like." Rough looking people will laugh, or too exaggerated. If you have seen the fish fishing rod, and then people scrambling to clean sweep. Fish are not all in the hands of people in the world. Fishing or pleasure, relax, and experience the elegant, calm situation. More in cultured human patient. And this message a small, fishing rod has become their road to riches.����Contrary to the principle of fishing, fishing is not just for the several fish, but a "casual". Fun humor tends to make people hard to forget, brands like pancake lives in my head all at once.����Humorous ads using imitating others ' styles, tasty, tease without manual and language to crack a joke. Advertising is a concentration of language arts, don't fuss, fuzzy, feet two monks playing charades people �C not touch his head. It requires great artistic skills, one language to win people driving.����More importantly for goods markets, construct the characteristics needed. This research-let us enormously, in fact, a good advertising itself is a true work of art. It's like a piece of pure texture "uranium", the volume is small, "energy" is very great.����At the same time a truly outstanding advertising creative is often derived from life than life, like a "tipping", and with their own economic explosion of imaginative lighting fuses, release the amazing energy. This time, in order to allow us to better consolidation and flexible use of the knowledge learned from advertisements, our group specifically designed for the classroom, school, the advertisements are designed.����Following is we came up with of some class, school advertising words: class advertising words: solidarity of six class, is knowledge of marine in the invited to tour knowledge vast of six class, activities rich of six class, may you at any time to lecture six class compose with solidarity of melody to friendship of link, c 16 of friends total solidarity six class, is so confident you looked at quasi, this is six class six class of friends, youth good partners six class of charm, unmanned can retaining learn Le infinite, do in six class it will to you soul of indoctrination--C 16 school advertising words: future of hope, please select Yonghe middle school! let you future of seed in Yonghe middle school sowing 's! innovation of school, class modified of school, technology of school, talent of school.����Yong He middle school , and give you good education. Quality assurance here, talent was born in glorious future vision presented to students forever, loving care for only selected not selected an expensive wing, dedicated to "the world" brink of knowledge--good friends forever Yonghe in middle school, warm family, infinite charm we select a few to explain in detail: six classes, compose melodies melodies of solidarity, was composed by musicians. Unity-a dazzling two characters. Unity is strength, whatever it is you need it. Just like a song of solidarity is not writtenMelody of the song, only to see it has a rich literary talent and dull lyrics, are in need of a famous "musicians" to complete this free melodies song. However, the famous "musician" and where to find it?, is forever �� a grade six class in an outstanding performance of class. A boring song after a "musician" writing makes a wonderful song. It makes people will forget about all the fatigue will be lightened. However, this song is not ending time, six classes are hard to write.����Because six classes need to unite forces to "dress up" themselves. Music infinity, in six of the advertisements we use rhythms: a class, a collective, makes us feel warm and heal the wounds of the soul. Learning, it's everyone's basic, is the highest; music, everyone is pursuing, as well as the source of happiness. "Music", the so-called rest. "Music", always make people feel "happiness" taste, seize every detail of life. "Happiness", every student is "interesting", but not every student is able to "get", especially in urban students. "Infinite, all in six" is hanging foot people's tastes, needs. Advertising coupled with its easy to pronounce words. Constitutes a piece of "ideal". Yonghe middle school, warm family, the advertisements we metaphors of infinite charm. School is our "school" of the ocean. School's warmth, selfless caring, giving our love of "protection". School is a cozy family, here is the master, masters diligence "dress up" so that it sent endless charm, endless light.����Family harmony, of infinite charm, was on the trust of their own, external propaganda. Quality assurance here, talent was born in this ad type we use the word puns. Better schools will always attract numerous "school fan". As it is commonly held: "the emergence of talent is a hundred percent." This advertisement, introduce yourself to people, like quality called "baopiao" and develop the talent's passion is not restricted, cultured country of each pillar.����Quality assurance, birth of talent, you will not "move": snack? not so much to act quickly. You sow the seed forever on the future of message we have feelings. A young person, will have the opportunity to become leaders, mother of hope. However, to make the future is bright, it is necessary to have a good education, a lofty spirit, lofty quality. Just like a tree seed development in the future, it is necessary to carefully taken care of. However, the wing is like a "good," a host, this seed of good treatment. "Seed" sowing in the wing, will become the pillars of the future. Want opportunities greater. In a Word, select the wing, that is, to choose their own future path.
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